? ? Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong. If my app fails, I want to know why. Instead of blaming forces beyond our control, why not look at what folks like tap tap tap and Tapbots are doing to succeed again and again and again. While applying this formula flawlessly is nearly impossible, working towards it will dramatically increase your chances of success.
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